Ad-Creative

People don’t engage with ads, they engage with what interests them.

Competition for ad-space is fierce. Ad-creative that is interesting, relevant and unique to your audience is the only way to stand out in a sea of average.

Creating great ad copy and imagery can directly affect your bottom line and dictate how much you spend to gain new customers through PPC marketing.

If your imagery and text is bland, generic or irrelevant, your potential customers won’t give it 2 eye blinks before they’ve moved on. This indifference or “Ad Blindness” is what drives up your costs to reach your target audience.

People don’t mind ads, they find them helpful when they are relevant and useful. If your targeting is off or your message doesn’t resonate, then you’re back in the generic or “ignore that” zone again where wasted ad-spend quickly accrues.

Cutting through the noise is essential if you want to get measurable results from your ad campaigns. We don’t settle for just one version and leave it at that. Data is king, and not always the cleverest or swankiest design wins the prize.

We develop A/B tests for all your ad-creative and test throughout its entire life-cycle. By creating multi-variates of all your campaigns and assets we can test what headlines, body text, imagery, extensions and landing pages work best for you.

Ad-creative never works in a silo and needs deep integration into your core campaigns at every stage. Correct attribution ensures you are getting a distinct message match that ties results back to the right channel. Representing your business in the right light is essential, that is why all campaigns have a full review and approval process before going live.

• Audience research and consultation.
• Unique & professional copywriting.
• High quality, original graphics.
• Multiple formats and designs.
• A/B testing and optimisation.
• Full attribution and reporting.
• A complete review and approval process.