Event Marketing Blog | Event Business Growth Tips & Strategies | Codarity

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Your CRM Said Source Unknown. Here’s What Actually Happened

Time: 5 Minutes well spent!Your CRM Said Source Unknown. Here’s What Actually Happened. A client closed a £180,000 event contract last year. The CRM said: Source unknown. The sales rep told a completely different story. It started with a LinkedIn post. Not an ad. Not a campaign. Just content that landed at the right moment with the right person. They shared it internally. It

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Why Creative Brilliance Kills More Event Businesses Than It Saves

Time: 5 Minutes well spent!Look, I’ve been there. You’re creating incredible experiences – the kind that clients rave about for months. Your portfolio is stunning. Your creativity is sharp. But somehow, you’re watching competitors with mediocre work book more gigs, charge higher prices, and seem to have a steady pipeline while you’re stuck in the feast-or-famine cycle. Here’s what nobody tells you when you’re

Featured image for “Behind the Podcast: What Event Businesses Really Need to Break the Feast-or-Famine Cycle”

Behind the Podcast: What Event Businesses Really Need to Break the Feast-or-Famine Cycle

Time: 6 Minutes well spent!I recently sat down with Rachel Moore on Bizzabo’s Event Experience podcast to talk about something every event professional knows too well – that gut-wrenching revenue rollercoaster where you’re either drowning in work or desperately hunting for the next booking. The conversation covered my journey from scaling music events to founding Codarity, but what we didn’t have time to dig

Featured image for “The Real AI Revolution in Events Isn’t What Cvent’s Selling”

The Real AI Revolution in Events Isn’t What Cvent’s Selling

Time: 6 Minutes well spent!Cvent’s CEO just painted a compelling vision at CONNECT Europe: a “human-led, AI-powered, marketing-driven future” for the events industry. AI 3D event designers. Automated session insights. Tools that promise to transform how we work. Here’s the thing – he’s absolutely right about AI becoming an expectation rather than a feature. But there’s a massive gap between what enterprise software companies

Featured image for “Why Your Event Business Doesn’t Need More Martech: It Needs a Coherent Message”

Why Your Event Business Doesn’t Need More Martech: It Needs a Coherent Message

Time: 5 Minutes well spent!The event marketing industry has a dirty little secret nobody wants to admit: we’re drowning in technology but starving for genuine engagement. Every week, another shiny martech platform promises to revolutionize how event businesses attract clients. AI-powered chatbots, predictive analytics, marketing automation suites that cost more than a mid-tier event venue’s monthly revenue. Algorithm hacks, growth hacks, the latest Meta

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