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The Growth Partner for B2B Event Services

You've outgrown
word of mouth

Your pipeline should show it

We build the marketing infrastructure that takes established event services businesses from referral-dependent to running a consistent, quality pipeline they control.

Production Companies · AV & Technical · Corporate Event Agencies · Staging · Venues · £1M+
£744k
Predictable revenue built for Eclipse Global
10 yrs
Inside the events industry, on your side of it
1 × 4
One system, four pillars, built to compound
The Ceiling

Referrals built your book. They also built your ceiling.

Your work is excellent. Clients come back. They tell others. That reputation carried you to seven figures.

But referrals don't scale on demand. They arrive when they arrive. You can't turn them up in a slow quarter, and you can't point them at the market you want next.

Somewhere this quarter, a right-fit client drew up a shortlist. Three names. Yours wasn't one of them. Not because you'd have lost the pitch. Because they never knew to include you.

That's the ceiling. It isn't a marketing problem. It's a structural one. And it has a structural fix.

A Different Kind of Partner

You don't need hundreds of leads. You need the right pipeline.

Most agencies sell volume. Blow up your business in 90 days. Guaranteed leads by Friday. For an event business, that promise misses the point entirely.

Them · The churn-and-burn agency
Promises a flood of leads you can't service
Rented tactics that stop the day you stop paying
Reports on clicks, not pipeline
Knows marketing. Doesn't know your industry.
Us · The growth partner
A consistent flow of right-fit conversations
Owned infrastructure that compounds year on year
A clear line from activity to pipeline to revenue
Built by event industry insiders

Event deals are large, considered, and won on trust. Growth should be built the same way.

Our Methodology

The Evergreen Event Profit System

One system. Four pillars. Each one solves a stage of how event buyers actually choose a supplier. Together, they compound.

EEPS COMPOUNDS 01 AUTHORITY Become the name buyers trust 02 ATTRACTION Reach right-fit buyers, right moment 04 ARCHITECTURE See exactly what drives pipeline 03 AUTOMATION Interest to booked conversations
01 · AUTHORITY
Become the name buyers trust before they ever speak to you.
Content, search, PR and proof that make you the obvious choice.
Explore Authority
02 · ATTRACTION
Reach right-fit buyers at the moment they're ready.
LinkedIn, Google, ABM and paid media aimed at your exact market.
Explore Attraction
03 · AUTOMATION
Turn interest into booked conversations without adding admin.
CRM, nurture and AI that work while your team delivers events.
Explore Automation
04 · ARCHITECTURE
See exactly what drives pipeline, and double down on it.
First-party tracking and attribution built for long sales cycles.
Explore Architecture
Explore the full system →
How We Start

No pitches. No pressure. A proper diagnosis first.

01Score

Take the free Growth Scorecard. Two minutes. See where you stand across all four pillars.

02Assess

Book the EEPS Strategic Assessment. A paid, fixed-fee diagnosis of your growth infrastructure, with a roadmap you keep either way. A fraction of the cost of six months with the wrong agency.

03Build

If we're the right fit, we build the system together. It starts with groundwork. Then it compounds.

The assessment is deliberately the first step. It means every recommendation is based on your business, not a template. And if we're not the right partner, it tells you that too.

The Results

Operators like you, before and after the system.

Featured · Eclipse Global
£744k

In predictable annual revenue built through Google Ads and a full pipeline system. Not overnight. Built properly, then compounding.

Read the full story →
ATA Events

AI and automation transformation across festival operations, freeing the team to sell while the system handles the admin.

Case study incoming

New case study to slot in on publication.

See all case studies →
Corporate ballroom being prepared, balcony vantage
Why Us

We were on your side of the industry first.

Codarity was founded by Dan Charles after nearly a decade inside the events industry, scaling productions from small shows to 3,000+ capacity events.

We know what a load-in at 4am feels like. We know the difference between a client who gets it and one who doesn't. We know that in this industry, trust is earned in every detail.

That's why we don't do generic marketing. We build growth systems for one industry, and only one.

Dan Charles
Dan Charles
Founder, Codarity
More about Codarity →
Questions

Asked by every operator we speak to.

Who is Codarity for?+

Established B2B event services businesses, typically £1M+ in revenue. Production companies, AV firms, corporate event agencies, staging companies and venue operators, plus marketing leaders at larger agencies who need a specialist partner.

What makes you different from other agencies?+

We only work in event services, we start with a paid diagnosis instead of a pitch, and we build infrastructure you own. Our benchmark is pipeline and revenue over years, not clicks this month.

Do you guarantee results?+

No, and we'd be careful of anyone who does. What we offer instead is a transparent diagnosis before any engagement, named case studies, and a system where every part is measured against pipeline.

Why is the assessment paid?+

Because it's real work with a real deliverable: a full diagnosis of your growth infrastructure and a roadmap you keep whether we work together or not. Clients consistently tell us the roadmap alone is worth multiples of the fee. Free audits are sales pitches in disguise. This isn't one.

What does working together look like after the assessment?+

Most clients move into a build phase for the highest-priority pillar, then an ongoing partnership as the system compounds. The assessment roadmap sets the sequence.

Ready to see what's above the ceiling?

The ceiling doesn't announce itself. It quietly costs you the clients you never met. Start with the scorecard, or go straight to the assessment. Either way, you'll know more about your growth infrastructure than you do today.