Most Event Companies Measure Success Wrong - Here's The Data That Changes Everything 1

Most Event Companies Measure Success Wrong – Here’s The Data That Changes Everything

Dan CharlesEvents, Marketing, PPC, SEO Leave a Comment

Time: 6 Minutes well spent!Key Takeaways I watched an audio-visual company burn £4,500 on Google Ads without generating a single lead. They targeted corporate clients the same way they’d approach small businesses. One ad, one touchpoint, expecting immediate conversion. The math was brutal. Where they’d spend £1,000 to acquire a small business client, corporate prospects cost them six to eight times more. Sometimes they …