Time: 6 Minutes well spent!Key Takeaways I watched an audio-visual company burn £4,500 on Google Ads without generating a single lead. They targeted corporate clients the same way they’d approach small businesses. One ad, one touchpoint, expecting immediate conversion. The math was brutal. Where they’d spend £1,000 to acquire a small business client, corporate prospects cost them six to eight times more. Sometimes they …
9 Keyword Research Tips for SEO & PPC
Time: 15 Minutes well spent!Research is important in all walks of life, but it is especially important when it comes to your keyword strategy. Keyword research can work wonders for all aspects of your business, nevertheless, it is exceptionally valuable for SEO.
Ultimate Guide To Paid Search Advertising
Time: 18 Minutes well spent!Paid search marketing is hyper-competitive but very effective. This ultimate will show you how to craft attention-grabbing ads, reduce costs and increase your conversion rates too.
4 Essential Tips For Setting Up Your PPC Ad Campaigns
Time: 2 Minutes well spent!PPC (pay per click) advertising is one of the most effective ways to market your businesses, products and services. PPC advertising platforms, such as Google AdWords and Bing Ads, offer a wide range of options to help customize ad campaigns, enabling you to…