Time: 4 Minutes well spent!Most event businesses have their priorities completely backwards. They’ll spend months planning an event but mere weeks planning the marketing to fill it. It’s like training for a marathon by only running the week before the race. This fundamental misunderstanding of marketing timelines is quietly bankrupting event agencies across the industry, creating devastating feast-or-famine cycles that keep otherwise talented professionals …

Time: 5 Minutes well spent!Key Takeaways How Forward-Thinking Event Businesses Use Strategic Positioning to Capture Market Leadership Your biggest competitor just won a contract you thought was yours. The client said they chose them because “they really understand where the industry is heading.” Sound familiar? While most event businesses compete on price, portfolio, or proximity, the smartest ones are building something far more valuable: …

Time: 5 Minutes well spent!Stop panic-killing campaigns that are actually working. Here’s how to diagnose what’s really broken. Key Takeaways Most event businesses approach marketing campaigns like a light switch – either everything’s on or everything’s off. When results aren’t perfect, they panic and kill everything. When something works, they’re afraid to scale it. After nearly a decade in the events industry and helping …