Time: 5 Minutes well spent!Look, I’ve been there. You’re creating incredible experiences – the kind that clients rave about for months. Your portfolio is stunning. Your creativity is sharp. But somehow, you’re watching competitors with mediocre work book more gigs, charge higher prices, and seem to have a steady pipeline while you’re stuck in the feast-or-famine cycle. Here’s what nobody tells you when you’re …
Time: 6 Minutes well spent!I recently sat down with Rachel Moore on Bizzabo’s Event Experience podcast to talk about something every event professional knows too well – that gut-wrenching revenue rollercoaster where you’re either drowning in work or desperately hunting for the next booking. The conversation covered my journey from scaling music events to founding Codarity, but what we didn’t have time to dig …
Time: 5 Minutes well spent!The event marketing industry has a dirty little secret nobody wants to admit: we’re drowning in technology but starving for genuine engagement. Every week, another shiny martech platform promises to revolutionize how event businesses attract clients. AI-powered chatbots, predictive analytics, marketing automation suites that cost more than a mid-tier event venue’s monthly revenue. Algorithm hacks, growth hacks, the latest Meta …
Time: 8 Minutes well spent!Most event agencies are trapped in a devastating cycle: they plan events 6-12 months in advance but concentrate all marketing efforts in the final 3-4 weeks before each event. This backwards approach creates the very cash flow problems that 82% of businesses cite as their primary reason for failure. The solution isn’t more marketing – it’s strategic timeline planning that …
Time: 4 Minutes well spent!Most event businesses have their priorities completely backwards. They’ll spend months planning an event but mere weeks planning the marketing to fill it. It’s like training for a marathon by only running the week before the race. This fundamental misunderstanding of marketing timelines is quietly bankrupting event agencies across the industry, creating devastating feast-or-famine cycles that keep otherwise talented professionals …
