The named companies you actually want. Approached one by one, properly.

Account-based marketing turns a wish-list of dream clients into warm, right-fit conversations, reaching the specific businesses you want next before their brief ever becomes an open tender.

Start with the EEPS Assessment

Sound Familiar?

You know exactly which companies you want. You're waiting for them to find you.

Every established event business has the list. The brands you'd love on the roster, the accounts that would change the shape of the year. And the current plan for winning them is mostly hope: that a referral appears, or their tender happens to land in your inbox.

So the best-fit clients are the ones you have the least control over winning.

ABM flips that. You choose the companies. We open the doors.

Why does ABM suit event businesses so well?

Because you sell a small number of large, considered deals, which is exactly the shape ABM is built for.

Mass outbound is a volume game: blast thousands, annoy most, convert a few. That's the opposite of how premium event work is won, and it's a fast way to burn your reputation. ABM is the precision alternative: a defined set of named target accounts, researched properly, approached with genuine relevance across email, LinkedIn and warm touches.

The goal is not "leads". It's a warm, right-fit conversation with a real decision-maker at a company you actually chose, ideally before the RFP drops and while you can still shape the brief.

How we run ABM inside EEPS

We build the target list with you: the named accounts worth pursuing, and the real decision-makers inside them. Then we enrich and research each one, and reach them through coordinated, relevant touches across the channels they actually use. Personalised where it counts, warm rather than spammy, and always routing to a conversation, not a hard pitch.

It leans on the whole system. Authority means the companies you approach have already heard of you. Architecture tracks accounts through a long cycle. Automation manages the sequencing and follow-up so nothing slips.

Pillar 02 · Attraction

Part of the Attraction pillar.

Authority → Attraction → Automation · Proven by Architecture

Explore the Attraction pillar

Includes

Named target-account strategy Data enrichment and decision-maker research Multi-channel outbound sequences Personalised, warm outreach LinkedIn and email coordination Account-level tracking and follow-up

The same precision that lets us open doors at named accounts is what filled Eclipse Global's pipeline with premium, right-fit work rather than whatever happened to come in.

Read the case study →

Questions

About ABM & Outbound.

Isn't cold outbound dead, or just annoying?+

Bad outbound is both. ABM isn't bad outbound. It's a small, chosen list of genuinely right-fit companies, researched and approached with real relevance. The difference between spam and ABM is the same as the difference between shouting and being introduced.

How many accounts can you target at once?+

Deliberately not many. ABM's power is depth per account, not breadth. We'd rather approach fifty dream companies properly than five thousand badly. The right number comes out of the assessment and your capacity to deliver.

What counts as success here?+

A warm conversation with a real decision-maker at a company you chose. Not a downloaded PDF, not a spreadsheet of contacts. The measure is right-fit conversations that can become real work, tracked all the way through.

Choose your next clients. Don't wait for them.

Start with the EEPS Assessment Take the Growth Scorecard