Referrals built the business.
Find out where they stop.
Most established event businesses grow the same way. Good work, good people, a phone that rings because someone said your name. It works for years. Then one quarter it doesn't, and nobody can say why.
Twenty questions. Under three minutes. You'll see where the ceiling sits and what's holding it there.
No grade. A profile.
Built for production companies, AV and technical firms, corporate event agencies, staging specialists and venues that have already outgrown word of mouth.
It doesn't ask what tools you have.
It asks how new business actually arrives.
Every question is about the business, not the marketing. How often a stranger finds you. What share of last year came through people you already knew. What happens to an enquiry that lands mid load-in. Whether anyone could name the activity behind your three biggest wins.
The answers score across the four pillars of the Evergreen Event Profit System. Eight more questions about the business itself shape the read, the examples and the numbers.
Are you known beyond the people who've worked with you?
Does new business arrive without anyone asking for it?
What happens between the enquiry and the proposal?
Can you see what's working?
If a question needs a marketing degree, we've written it wrong.
A name for the shape you're in.
You won't get a percentage and a pat on the head. You'll get a profile: the pattern your four pillars make, what it means for the next three years, and the one thing to fix first.
Most established event businesses share a shape. Strong in the room, invisible outside it. Reputation that lives in relationships, and a ceiling the exact size of the network. If that's you, you'll know in three minutes. If it isn't, you'll know that too.
Your referral dependency, as a number.
Twenty questions. No prep. Nothing to look up.
Answer as the business is today, not as you'd like it to be. Honest answers get a useful profile.
Prefer to skip the profile? The EEPS Strategic Assessment is the full diagnosis. Book Assessment