Industry & Trends
4 articles for B2B event services operators.
The $9.25 Billion Hybrid Events Goldmine Most Event Businesses Are Missing
- Hybrid Events: A $9.25 Billion Goldmine: The market is exploding – don't miss your share. - Stop Selling "Cheaper": Elevate hybrid to a strategic growth opportunity, not a budget option. -…
Read article →Why Gen Z Abandoned Digital-Only Events
Eighteen months ago, I noticed something odd in our client data that challenged everything the industry believed about Gen Z.
Read article →Why Premium Events Are Eating Marketing Budgets
- The experience economy is driving budget reallocation. People prioritize memorable experiences over material purchases, fueling the projected doubling of the events industry to $2.1 trillion by…
Read article →Event Marketing Budgets Surge While ROI Stays Invisible
Event marketing budgets jumped 23% in Q1 2024 across the UK. The fastest growth in over a decade.Yet most event professionals still measure success the same way they did in 2019. Registration...
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