Industry & Trends

4 articles for B2B event services operators.

12 Sept 2025

The $9.25 Billion Hybrid Events Goldmine Most Event Businesses Are Missing

Hybrid events are a $9.25 billion market, and pricing them as the cheaper option leaves most of it behind. Sell hybrid as strategic growth instead.

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11 Sept 2025

Why Gen Z Abandoned Digital-Only Events

Eighteen months ago, I noticed something odd in our client data that challenged everything the industry believed about Gen Z.

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8 Sept 2025

Why Premium Events Are Eating Marketing Budgets

Buyers now prioritise memorable experiences over material purchases, a reallocation projected to double the events industry to $2.1 trillion by 2032.

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5 Sept 2025

Event Marketing Budgets Surge While ROI Stays Invisible

Event marketing budgets jumped 23% in Q1 2024 across the UK. The fastest growth in over a decade.Yet most event professionals still measure success the same way they did in 2019. Registration...

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