New SEO Strategy Delivers 329% Increase In Page 1 Visibility

329% Increase In Page 1 Visibility: New SEO Strategy For Beechwood Mortgages

About the Client

Beechwood Mortgages is a reputable mortgage broker serving Berkshire and surrounding counties since 2001. They strive to provide a reliable and consistent service to their clients and help them find the right mortgage to meet their needs.

Top Level Stats

Page 1

+0%

Visibility

Increased

+0%

Conversions

Engaged

+0%

Sessions

Non-Branded

+0%

Organic Traffic

Executive Summary

Codarity worked with Beechwood Mortgages to increase their online visibility and acquire new clients. By implementing a comprehensive SEO strategy, including carrying out a SWOT analysis, competitor analysis, sitemap creation, keyword mapping, and customer research, Codarity was able to generate a 329% increase in page 1 visibility, a 157% increase in conversions, a 271% increase in engaged sessions, and a 94% increase in sub-page traffic for Beechwood Mortgages.

The Challenges

Beechwood Mortgages was relying on referrals and repeat business due to their search presence is lacking. Still, they lacked the expertise and time to address these issues, resulting in high costs and low rewards for acquiring new clients, with their website failing to establish credibility and trust, and facing competition from larger rivals with bigger budgets.

Project Features

Topical Authority Roadmap

Full Website E.E.A.T Audit

Keyword Research

Site-Speed Improvement

Content Creation & Publishing

Ongoing Strategic Advice

The Solution

Codarity worked with Beechwood Mortgages to create a winning SEO & Content strategy. This involved conducting a SWOT analysis, competitor analysis, sitemap creation, keyword mapping, and customer research.

Codarity created high-authority content focusing on YMYL attributes, legal regulations, and factual correctness.

We also created localised landing pages with optimised content to target audiences within specific locations and funnel them back to the main service offering.

The Results

As a result of Codarity's work, Beechwood Mortgages saw a 329% increase in page 1 visibility, a 157% increase in conversions, a 271% increase in engaged sessions, and a 94% increase in sub-page traffic.

These results helped Beechwood Mortgages acquire new clients and improve their online presence.

329%

Increase in organic page 1 visibility

157%

Increase in conversions

271%

Increase in engaged sessions

94%

Increase in non-branded search traffic

What Came Next?

Beechwood Mortgages is expanding its team and reputation as the leading mortgage broker in Reading and Berkshire. They plan to expand their content marketing efforts to reach a national audience and continue growing their business.

Having considered various other providers previously and not being 100% happy with certain elements of their individual propositions, we were somewhat wary of signing up with codarity. However, several months in now and we're so glad we did! From the outset, they explained everything simply and were always very quick to respond to our ridiculous amount of questions! We found it extremely reassuring that they are always at the end of the phone / email and nothing has been too much trouble.