Reporting & Analysis
Transparent Event Marketing Reports That Show Real Business Impact
Vague charts and vanity metrics don't help you grow your event business or understand the ROI of your marketing campaigns; they muddy the waters and waste your valuable time.
Unless your goal is purely website visits for visits' sake, you need to dig deeper. Which channels are generating the best event inquiries? What content resonates most with premium prospects? Which campaigns drive the highest-value bookings, and why?
With clear and concise marketing reports that align with your event business goals and skip the industry jargon, you get the transparency needed to make critical decisions about your marketing investments without the guesswork.
We offer user-friendly, results-focused reporting for all event marketing campaigns including:
- SEO Campaigns
- Local SEO campaigns for event visibility
- Technical SEO Audits
- Google Ads campaigns
- Display and remarketing campaigns
- Event landing page performance
- Website performance and user experience
- Offline conversion tracking for phone and in-person consultations
- First-party attribution across the entire client journey
Benefits Of Real-Time Event Marketing Reporting
We believe in regular communication and strategy calls to discuss performance, booking opportunities, and growth strategies. But you need access to your data when you need it, not on a predetermined schedule. What happens when a potential client asks about your recent results, or you need to know how many qualified leads came from last month's campaign? With real-time reporting, you don't have to wait around to find out.
You get dedicated time with us every month to discuss your campaigns, plus up-to-the-hour performance reporting on your live marketing dashboards 24/7. What's more, we provide clear explanations and FAQs that explain each metric in precise detail, so you don't have to hunt for answers—they're always right where you need them.
For too long, event businesses have been stuck with vague, fluffy, jargon-filled reporting that doesn't connect marketing activities to actual bookings. Our goal is to eliminate guesswork and keep you informed about what's driving real business growth.
What Should Event Marketing Reports Include?
A useful event marketing report gives you the top-level performance metrics front and center, while easily allowing you to dig deeper into insights that matter for your business growth.
You should be able to quickly identify emerging opportunities, understand the bottom-line impact of your campaigns, and see how marketing efforts translate into actual event bookings and revenue.
Our event marketing reports are tailored to your specific business needs. We provide rich detail in a clear, engaging format that lets you spend as much or as little time as you like reviewing performance, while still capturing the key insights you need in real-time.
Our Event Marketing Reports Include:
- Macro conversions (bookings, consultations) and micro conversions (brochure downloads, email signups)
- Traffic and channel performance across all marketing activities
- Complete lead attribution from first touchpoint to signed contract
- Cost per acquisition and booking value trends
- Offline conversion tracking for phone inquiries and in-person meetings
- Content engagement rates and prospect interaction patterns
- Search position changes, visibility, and ranking improvements
- Device performance and demographic insights about your ideal clients
- Best performing pages, ads, content, and audience segments
- First-party attribution showing the complete client journey
- Seasonal booking pattern analysis and forecasting
- Competitive performance benchmarking
- Return on marketing investment (ROMI) for each campaign
More Services
Book Your Free Consultation Today
If you’d like to know more about how our reporting and analysis services can benefit your event business, get in touch today.