Finally, A Google Ads System Built For Event Businesses
Capture premium clients and sell out events with data-driven campaignstailored for your unique goals
Scale Your Event Business With Google's Complete Advertising Ecosystem
Event professionals across the industry are using our Google Ads strategies to fill their event calendars with high-value bookings months in advance, reduce their customer/attendee acquisition costs by up to 45%, create consistent demand even during traditional "off-seasons," and drive 3-5X more qualified inquiries than traditional marketing channels.
Unlike typical "one-size-fits-all" approaches, our Google Ads system leverages the full power of Google's ecosystem with strategies specifically engineered for the unique challenges of event marketing.
Event-Specific Ad Creative That
Drives Action
Compelling ad copy that speaks directly to the emotional drivers behind event decisions, with dynamic ad elements that adapt to different search intents and audience segments. Strategic use of extensions showcase your unique value propositions, delivering higher click-through rates and quality scores that lower your cost per acquisition.
What Our Clients Say...
"We've won some huge clients from this. They've gone on to become long-standing clients that we've delivered multiple events for, multiple times, for multiple years. The end game for me was brand presence and making sure people find us and that, effectively, we open up that sales pipeline, and that's definitely all worked for us."
~ Jamie Castle ~
Attention-grabbing PPC Ads That Click
The 6 Crucial Elements Of Successful Event Google Ads Campaigns
Data-driven timing strategies that analyze when your specific audience begins searching, with seasonal bidding adjustments to maximize impact during key booking windows.
Campaigns structured to align with the natural buying cycle for your event type - your budget delivers maximum impact at the moments that matter most.
Search
Strategic Search Campaigns
Your services appear exactly when ideal clients are ready to make decisions
Youtube
YouTube Demand Generation
Build awareness and interest that converts to ticket sales or inquiries
Display
Display Network Remarketing
Recapture interested prospects who got distracted before booking
Performance
Performance Max Amplification
Discover new audiences and placements you might have missed
Local
Local Service Campaigns
Become the go-to option for local event needs
Discover
Discovery Campaign Engagement
Generate demand from audiences with high probability to convert
Taking Care Of The Technical's ... And The Creatives.
Landing Pages
We create landing pages that convert. Our landing page processes allow for rapid testing of new ideas and customisation at scale.
Search Ads
There's a lot that goes into profitable search ads that give you the edge. We'll work with you to develop search strategies that drive real growth.
Display Ads
We'll create, manage, and optimise your display ads with visually engaging graphics and messaging for the right audiences in the right places.
Ad Creative
We test for the best and create 100's of variants, using machine learning, advanced software, and creative writing designed to engage and convert.
Remarketing
Effective remarketing helps you reach out to previous website visitors across the Google display network with new positioning, offers and engaging content.
PPC Audits
Is there wasted ad-spend lurking in your Google ads account? Our full PPC audit process uncovers all of the growth, profit and opportunities in PPC campaigns.