Time: 6 Minutes well spent!Cvent’s CEO just painted a compelling vision at CONNECT Europe: a “human-led, AI-powered, marketing-driven future” for the events industry. AI 3D event designers. Automated session insights. Tools that promise to transform how we work. Here’s the thing – he’s absolutely right about AI becoming an expectation rather than a feature. But there’s a massive gap between what enterprise software companies …

Time: 3 Minutes well spent!Key Takeaways Eighteen months ago, I noticed something odd in our client data that challenged everything the industry believed about Gen Z. A corporate client running hybrid events showed digital engagement consistently dropping while in-person registrations hit capacity weeks early. The conversion rates told the real story: digital attendees converted at 12%, but in-person attendees hit 47%. Nearly a 4x …