Time: 3 Minutes well spent!Key Takeaways Premium event budgets jumped 23.1% in the UK this year alone. Fortune 1000 companies are redirecting 74% of their increased marketing spend toward live experiences. Most analysts call this post-pandemic recovery spending. The real story runs much deeper. I see a fundamental consumer psychology transformation happening. People face endless entertainment options daily. Netflix, TikTok, gaming, streaming music. The …
Time: 4 Minutes well spent!Event marketing budgets jumped 23% in Q1 2024 across the UK. The fastest growth in over a decade.Yet most event professionals still measure success the same way they did in 2019. Registration…
Time: 2 Minutes well spent!When a corporate executive asks Google voice assistant “Who are the best event production companies for tech conferences?” something terrifying happens to your business. AI gives exactly one answer. Not ten results. Not a page of options. One company wins the entire conversation. This represents the most fundamental shift in how B2B event services get discovered since the internet began. …
