Time: 5 Minutes well spent!Key Takeaways The SEO Tool Said Nobody Was Searching. We Created the Content Anyway. Three years ago, I made what seemed like a terrible business decision. My team at Codarity was working with an event client who wanted to focus heavily on sustainability content. We pulled up the SEO tools, typed in variations of “event sustainability,” “sustainable events,” and “green …
Time: 5 Minutes well spent!Stop panic-killing campaigns that are actually working. Here’s how to diagnose what’s really broken. Key Takeaways Most event businesses approach marketing campaigns like a light switch – either everything’s on or everything’s off. When results aren’t perfect, they panic and kill everything. When something works, they’re afraid to scale it. After nearly a decade in the events industry and helping …
Time: 4 Minutes well spent!Key Takeaways The £100k Plateau Problem Meets the AI Reality Your event business can create incredible experiences AND deliver measurable ROI through personalization. But if you’re approaching AI and personalization like most of the industry, that’s exactly why you’re stuck watching competitors win showcase projects while you compete on price. Here’s what I see constantly: Event businesses think personalization means …
Time: 4 Minutes well spent!Key Takeaways A lot of event businesses I speak to say there isn’t any money in hybrid events. But here’s what the data actually shows: the hybrid events market is exploding from $3.19 billion in 2024 to $9.25 billion by 2033, registering a CAGR of 12.6%. That’s not a trend. That’s a transformation. Yet most event agencies are sitting on …
Time: 6 Minutes well spent!Key Takeaways Why your most valuable prospects are building sophisticated AI research stacks – and what this means for your content strategy Your corporate event clients aren’t just early AI adopters – they’re building sophisticated research systems that most event agencies don’t even know exist. New audience research reveals that corporate event buyers use AI tools an average of 58% …
