Time: 5 Minutes well spent!The event marketing industry has a dirty little secret nobody wants to admit: we’re drowning in technology but starving for genuine engagement. Every week, another shiny martech platform promises to revolutionize how event businesses attract clients. AI-powered chatbots, predictive analytics, marketing automation suites that cost more than a mid-tier event venue’s monthly revenue. Algorithm hacks, growth hacks, the latest Meta …

Time: 8 Minutes well spent!Most event agencies are trapped in a devastating cycle: they plan events 6-12 months in advance but concentrate all marketing efforts in the final 3-4 weeks before each event. This backwards approach creates the very cash flow problems that 82% of businesses cite as their primary reason for failure. The solution isn’t more marketing – it’s strategic timeline planning that …

Time: 4 Minutes well spent!Most event businesses have their priorities completely backwards. They’ll spend months planning an event but mere weeks planning the marketing to fill it. It’s like training for a marathon by only running the week before the race. This fundamental misunderstanding of marketing timelines is quietly bankrupting event agencies across the industry, creating devastating feast-or-famine cycles that keep otherwise talented professionals …

Time: 5 Minutes well spent!Key Takeaways How Forward-Thinking Event Businesses Use Strategic Positioning to Capture Market Leadership Your biggest competitor just won a contract you thought was yours. The client said they chose them because “they really understand where the industry is heading.” Sound familiar? While most event businesses compete on price, portfolio, or proximity, the smartest ones are building something far more valuable: …