Time: 4 Minutes well spent!Key Takeaways A lot of event businesses I speak to say there isn’t any money in hybrid events. But here’s what the data actually shows: the hybrid events market is exploding from $3.19 billion in 2024 to $9.25 billion by 2033, registering a CAGR of 12.6%. That’s not a trend. That’s a transformation. Yet most event agencies are sitting on …
Time: 6 Minutes well spent!Key Takeaways Why your most valuable prospects are building sophisticated AI research stacks – and what this means for your content strategy Your corporate event clients aren’t just early AI adopters – they’re building sophisticated research systems that most event agencies don’t even know exist. New audience research reveals that corporate event buyers use AI tools an average of 58% …
Time: 6 Minutes well spent!Key Takeaways I watched an audio-visual company burn £4,500 on Google Ads without generating a single lead. They targeted corporate clients the same way they’d approach small businesses. One ad, one touchpoint, expecting immediate conversion. The math was brutal. Where they’d spend £1,000 to acquire a small business client, corporate prospects cost them six to eight times more. Sometimes they …
Time: 3 Minutes well spent!Key Takeaways Premium event budgets jumped 23.1% in the UK this year alone. Fortune 1000 companies are redirecting 74% of their increased marketing spend toward live experiences. Most analysts call this post-pandemic recovery spending. The real story runs much deeper. I see a fundamental consumer psychology transformation happening. People face endless entertainment options daily. Netflix, TikTok, gaming, streaming music. The …
Time: 4 Minutes well spent!Event marketing budgets jumped 23% in Q1 2024 across the UK. The fastest growth in over a decade.Yet most event professionals still measure success the same way they did in 2019. Registration…
