Time: 4 Minutes well spent!Key Takeaways A lot of event businesses I speak to say there isn’t any money in hybrid events. But here’s what the data actually shows: the hybrid events market is exploding from $3.19 billion in 2024 to $9.25 billion by 2033, registering a CAGR of 12.6%. That’s not a trend. That’s a transformation. Yet most event agencies are sitting on …
Event Marketing Budgets Surge While ROI Stays Invisible
Time: 4 Minutes well spent!Event marketing budgets jumped 23% in Q1 2024 across the UK. The fastest growth in over a decade.Yet most event professionals still measure success the same way they did in 2019. Registration…
How AI Chooses Which Event Company Wins
Time: 2 Minutes well spent!When a corporate executive asks Google voice assistant “Who are the best event production companies for tech conferences?” something terrifying happens to your business. AI gives exactly one answer. Not ten results. Not a page of options. One company wins the entire conversation. This represents the most fundamental shift in how B2B event services get discovered since the internet began. …