High Life North transforms from hidden gem to go-to events destination through strategic SEO
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Top Level Results
40.21%
Increase in organic traffic
35.48%
Increase in Domain Authority
247%
Search visibility increase.
547
First page rankings on Google
About High Life North
High Life North is the North East's premier lifestyle and events platform, connecting ambitious women with the region's best cultural experiences, networking events, and business opportunities.
Their website serves as the central hub for:
- Event listings from intimate networking sessions to large cultural festivals
- Business directory featuring event venues, suppliers, and service providers
- Lifestyle content that attracts their target audience of professional women
- Partnership opportunities for businesses wanting to reach this valuable demographic
Revenue streams depend heavily on website traffic, as they monetize through event sponsorships, business listings, and advertising partnerships with local venues and service providers.
The Challenge
Despite publishing 10-20 high-quality pieces of content weekly, High Life North faced a critical visibility problem:
Event Discovery Issues:
- Local event organizers struggled to find their platform when searching for "North East events" or "networking events Newcastle"
- Potential attendees weren't discovering featured events through Google searches
- Event venue partners complained about low visibility for their hosted events
Revenue Impact:
- Inconsistent traffic meant unpredictable sponsorship revenue
- Local businesses couldn't easily find their advertising opportunities
- Event partnerships were limited by the platform's search visibility
- Competition from larger national events platforms was winning local searches
The Core Problem:
High Life North's excellent content wasn't reaching women searching for events, networking opportunities, or business services in the North East, limiting both attendance and revenue potential.
Our Strategic Solution
We developed a comprehensive SEO strategy specifically designed for events and local business discovery:
1. Events-Focused Keyword Strategy
- Identified 1,800+ event-related search opportunities like "business networking North East," "cultural events Newcastle," and "women's professional events"
- Mapped content to the complete event discovery journey from awareness to attendance
- Optimized existing event listings for local search visibility
2. Custom SEO Training for Events Content
- Trained the High Life North team on event-specific SEO techniques
- Developed templates for optimizing event listings, venue features, and business profiles
- Created content guidelines that balanced creativity with search optimization
3. Technical Foundation for Local Discovery
- Site Speed Optimization: Reduced loading times for mobile users searching for last-minute events
- Local SEO Setup: Enhanced Google My Business integration and local schema markup
- User Journey Mapping: Streamlined paths from search to event registration/business inquiry
4. Strategic Link Building Campaign
- Built relationships with local venues, event organizers, and business networks
- Secured high-quality backlinks from relevant North East business and lifestyle sites
- Grew domain authority from 31 to 42, increasing trust signals for event-related searches
Overcoming Obstacles
During implementation, we faced the challenge of maintaining High Life North's distinctive creative voice while optimizing for search engines.
The solution was developing content frameworks that enhanced rather than constrained their storytelling, ensuring event listings remained engaging while becoming more discoverable.
The Results
Organic Traffic
+0%
Year on Year
Domain Authority
+0%
Conversion Rate
New Sessions
+0K
Year on Year
Page #1 Rankings
+0
Year on Year
Search Visibility
0%
Year on Year
Project Features
Custom SEO Training Course
Full Website Quality Audit
Keyword Research
Site-Speed Improvement
User Journey Mapping
Ongoing Strategic Advice
Market Gap Analysis
Link Building & Outreach
Traffic & Visibility Transformation:
- 40.21% increase in organic traffic year-over-year
- 247% improvement in search visibility for event keywords
- 547 new first-page rankings including high-value terms like "Newcastle networking events" and "North East business women"
Business Impact:
- Event listing page views increased significantly, driving higher attendance
- Local business inquiries for advertising partnerships grew substantially
- Event organizers began proactively reaching out for featured listings
- Sponsorship opportunities became more valuable due to increased traffic
Long-term Authority Building:
- Domain authority increased 35.48% (from 31 to 42)
- Established High Life North as the authoritative source for North East women's events
- Created sustainable organic growth that continues to compound monthly
What This Means for Event Businesses
High Life North's success demonstrates how strategic SEO can transform an events platform from a well-kept secret into the go-to destination for event discovery. By focusing on how their audience actually searches for events and business opportunities, we helped them:
- Attract the right attendees to featured events
- Generate consistent revenue through predictable traffic growth
- Build lasting partnerships with venues and event organizers
- Establish market authority in the competitive North East events landscape
High Life North
Codarity is one of the most professional and communicative agencies I've ever worked with. Dan really takes time to understand your business and future goals and ensures that the work carried out aligns with that. They are brilliant at keeping in touch and providing regular, easy-to-understand updates on progress.
We started an SEO campaign with Codarity six months ago and have already seen a marked increase in page 1 rankings on Google and increased domain authority. Not only this but Dan provided training to our writing team so we can join forces to get the best results possible.
Couldn't recommend them enough.
