From manual Facebook bookings to automated success: Gabriels Education transforms their event management and audience reach
WATCH: Video Interview & Testimonial With Lisa Bedlow
Top Level Results
329%
Increase in event bookings year-over-year
564%
Boost in traffic from search and social media
124%
Increase in user engagement and time on-site
81%
Improvement in website speed and performance
18
Hours of admin time saved per month on event management
About Gabriels Education
Gabriels Education is a non-profit organization dedicated to child mental health and wellbeing education. They create a future where mental health services are needed less often by supporting children, parents, and teachers through evidence-based programs.
Their core offerings include:
- Educational workshops for schools on child mental health awareness
- Training sessions for teachers and educational staff
- Parent support events focusing on nurturing children's wellbeing
- Community wellbeing days bringing families together
- Professional development inset days for educational institutions
As a mission-driven organization, Gabriels depends on event attendance to maximize their impact. Every workshop, training session, and community event represents an opportunity to support more children's mental health - but only if people can easily discover and book these crucial services.
The Challenge
Despite offering vital mental health education services, Gabriels faced critical barriers preventing them from reaching the families and schools who needed their support most:
Broken Event Booking System:
- No online booking capability - relying entirely on Facebook messages, emails, and bank transfers
- Manual payment processing requiring extensive back-and-forth communication
- Event information scattered across social media rather than centralized
- Potential attendees abandoning bookings due to complicated manual process
Invisible Online Presence:
- Outdated website with minimal content that didn't reflect their expertise
- Zero visibility in local searches for "child mental health training" or "school wellbeing workshops"
- Poor website performance driving visitors away before they could learn about events
- No way for schools or parents to easily discover upcoming programs
Revenue and Impact Limitations:
- Administrative burden preventing focus on program development
- Lost bookings due to payment friction and unclear processes
- Limited reach meaning fewer children benefiting from their programs
- Difficulty scaling their impact due to operational inefficiencies
The Core Problem:
Gabriels' life-changing mental health programs were hidden behind a broken digital experience, preventing schools and families from easily discovering and booking the support their children desperately needed.
Our Strategic Solution
We developed a comprehensive web design and digital strategy specifically focused on event discovery and seamless booking:
1. Automated Event Management System
- Custom booking platform allowing instant event registration and payment
- Secure payment gateway eliminating manual bank transfers and admin work
- Event showcase design presenting workshops and training in an engaging, professional format
- Mobile-optimized booking flow for parents and school administrators on-the-go
2. Search-Optimized Event Discovery
- Local SEO strategy targeting "mental health training," "school wellbeing workshops," and "child anxiety support"
- Schema markup ensuring events appear in Google's event search results
- Content strategy showcasing expertise to build trust with schools and parents
- Mobile-first design for users searching on smartphones
3. Professional Brand Transformation
- Visual redesign reflecting their expertise and mission-driven approach
- Trust-building elements including testimonials, credentials, and impact stories
- Clear service descriptions helping visitors understand program benefits
- Conversion-focused design guiding visitors from interest to booking
4. Performance & User Experience Optimization
- Page speed optimization preventing visitor drop-off during booking process
- Mobile call-to-action footer for immediate contact during events
- Enhanced analytics tracking event page performance and booking conversions
- Security enhancements building confidence in online payments
Overcoming Obstacles
The biggest challenge was balancing Gabriels' warm, approachable brand personality with the professional credibility needed to win contracts with schools and local authorities. We solved this by creating a design that felt both trustworthy and compassionate, using testimonials and impact stories to demonstrate both expertise and heart.
The Results
Increase
+0%
Time-on-Site
Saved
+0h
administrative tasks
Traffic
+0%
Year on Year
Improvement
+0%
Speed & Performance
Event Bookings
+0%
Year on Year
Project Features
Full custom design
Secure payment gateway
Keyword research
Schema markup
On-page SEO optimisation
Mobile call & email action footer
Content writing and editing
Local SEO - Search optimised
UX research and conversion mapping
Automated event booking system
Enhanced security and support
Page speed optimised
Conversion tracking and attribution
Enhanced analytics and reporting
View Gallery
Long-Term Business Impact
- Scaling nationwide: Now confidently approaching schools across the country for teacher training programs
- Attracting major partnerships: The professional online presence opened doors to foundation funding and government contracts
- Efficient operations: Automated booking system freed up time for program development and delivery
- Increased impact: More families and schools discovering and accessing crucial mental health support
What This Means for Event-Based Organizations
Gabriels Education's transformation demonstrates how the right web design can turn operational challenges into competitive advantages. By focusing on their audience's needs - busy parents seeking support and school administrators requiring professional training - we helped them:
- Remove booking friction that was preventing people from accessing vital services
- Build professional credibility essential for institutional partnerships
- Scale their impact through efficient systems and broader reach
- Focus on their mission rather than administrative tasks
Gabriels Education
"Working with Codarity Marketing was a really positive experience. We were in need of updating our website, but not sure where to start. Instantly there was excellent communication, regular feedback and updates. The quality and standard of the work produced for our website were far beyond my expectations.
The team fully understood what we wanted and produced a clear visual and informative website that fully met our needs. I would highly recommend Codarity. Thank you for our amazing website!! We get so many compliments from our followers."
~ Lisa Bedlow~
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