Eclipse Global revolutionizes B2B event marketing strategy, replacing cold outbound with 30-40x ROAS through strategic Google Ads campaigns
WATCH: Video Interview & Testimonial With Jamie Castle
Top Level Results
38x
Average return on ad spend achieved, transforming Eclipse Global from unpredictable cold outbound to systematic revenue generation.
£744k
Additional revenue generated within 6 months by replacing unprofitable client relationships with premium Fortune 500 accounts.
12+
Months of pipeline visibility established with predictable sales forecasting, ending seasonal revenue fluctuations and capacity planning challenges.
About Eclipse Global
Eclipse Global is a full-service events agency serving high-profile clients across the UK, United States, and Europe, specializing in premium event experiences for Fortune 500 companies.
Their comprehensive services include:
- Event Production - Design and production for premium corporate events
- Event Management - Planning and execution of global celebrations and conferences
- Audio-Visual Services - State-of-the-art AV production for immersive experiences
- Creative Direction - Stage design, venue selection, and comprehensive logistics
Their impressive clientele: Global brands including Coca-Cola, Deloitte, and other Fortune 500 companies seeking premium event experiences that deliver measurable business results.
The relationship: Codarity has partnered with Eclipse Global since 2018, initially focusing on SEO and content marketing before expanding into comprehensive Google Ads management in 2024.
The Challenge
Despite having an incredibly talented in-house creative team and a portfolio filled with stunning work for world-class brands, Eclipse Global faced critical growth barriers that threatened their expansion goals:
The Marketing Attribution Black Hole
- No way to track what happened after each marketing pound was spent
- Couldn't connect marketing efforts to actual revenue and bottom-line results
- Flying blind on which strategies actually generated profitable clients
- Missing opportunities to optimize successful campaigns and eliminate wasteful spending
Untapped Creative Assets
- Thousands of high-quality photos and videos from premium events sitting unused
- Extensive portfolio of work with major brands lacking strategic positioning
- No systematic way to leverage these assets to attract ideal decision-makers
- Creative excellence failing to translate into consistent lead generation
Unsustainable Growth Strategy
- Heavy reliance on cold outbound and rudimentary market research tools
- Limited scalability beyond word-of-mouth referrals creating growth plateaus
- Seasonal revenue fluctuations with unpredictable booking patterns
- Inconsistent pipeline making capacity planning and hiring decisions difficult
The Core Problem:
Eclipse Global needed £744k in additional revenue to replace unprofitable client relationships while building a systematic approach to attract high-value, profitable clients consistently.
Our Strategic Solution
We deployed a comprehensive Full-Funnel Video Marketing Strategy combined with an Omni-Channel Google Ads approach across the entire Google ecosystem:
1. Top of Funnel: Awareness & Planning
- Awareness campaigns targeting decision-makers in early planning stages
- Strategic creative positioning showcasing possibilities and inspiring event concepts
- Multi-channel reach across Search, Display, YouTube, Local, Discovery, and the entire Google network
2. Middle of Funnel: Consideration & Evaluation
- Supporting content strategies demonstrating the full scope of what's achievable
- Consideration-phase creatives building trust and authority with prospects
- Audience nurturing for prospects planning 3-12 months ahead
3. Bottom of Funnel: Conversion & Decision
- Video testimonials from satisfied high-profile clients providing social proof
- Portfolio showcases highlighting premium work quality and results
- Case study content proving reliability and ROI for enterprise clients
4. Infrastructure & Attribution Systems
- Custom landing pages optimized for different positioning strategies
- Marketing attribution models providing complete campaign visibility and ROI tracking
- CRM integration tracking qualified leads through to closed revenue
- AI lead filtering for intelligent lead scoring and prioritization
- Process automation ensuring rapid response and systematic follow-up
Overcoming Obstacles
During implementation, we navigated several complex organizational challenges:
Team Mobilization Challenge: Eclipse Global had a large, talented team that needed strategic alignment around the new marketing approach, requiring careful change management and process integration to ensure buy-in and execution.
Data Utilization Gap: A substantial database of client information sat underutilized, preventing effective lookalike audience building and strategic targeting refinement until we implemented systematic data activation protocols.
Scaling Infrastructure: Moving from ad-hoc marketing efforts to a sophisticated, multi-channel strategy required comprehensive planning, forecasting models, and scalable campaign structures that could grow with their ambitions.
The solution was developing systematic frameworks that enhanced rather than replaced their creative excellence, ensuring their premium positioning remained intact while becoming systematically scalable and measurable.
The Results
ROAS
+0x
return on ad spend
Additional Revenue
£0k
Generated within first 6 months
12 Months Pipeline Visibility
+0
Predictable sales forecasting
Average Deal Value
£0k
Multi-market operations
Largest Single Deal
£0k
New client initial project
Project Features
Complete Google ecosystem coverage (Search, Display, YouTube, Local, Discovery)
Full-funnel approach: awareness, consideration, and conversion campaigns
Video testimonials from satisfied high-profile clients
Portfolio showcases highlighting premium work quality
Custom landing pages for different positioning strategies
Marketing attribution models providing complete campaign visibility
CRM integration tracking qualified leads through to revenue closed
AI lead filtering for lead scoring and prioritization
Automated workflows ensuring rapid lead response and follow-up
Sales enablement tools increasing conversion rates
Traffic & Lead Generation Transformation:
- 30-40x ROAS achieved consistently on Google Ads campaigns (£30-40 return for every £1 spent)
- £744k+ additional revenue generated within the first 6 months
- Hundreds of qualified leads per quarter from ideal client profiles
- £5-8k monthly ad spend generating exceptional returns with clear attribution
Business Impact:
- Pipeline planning extending 3-12 months for premium events, enabling strategic capacity management
- Seasonal leveling filling traditionally quiet periods with high-quality bookings
- Portfolio optimization successfully dropping unprofitable relationships to focus on premium clients
- Capacity reallocation toward higher-margin, more profitable client work
Long-term Strategic Foundation:
- Marketing attribution clarity transforming business decision-making processes
- Predictable lead generation replacing hope-based cold outbound approaches
- Scalable growth systems enabling expansion across multiple territories
- Premium client portfolio upgrade improving both profitability and creative satisfaction
What This Means for B2B Event Businesses
Eclipse Global's success demonstrates how strategic full-funnel marketing can transform a premium event business from unpredictable outbound dependency to systematic revenue generation. By focusing on:
- Complete attribution clarity enabling data-driven marketing investment decisions
- Full-funnel engagement nurturing prospects through long B2B sales cycles
- Creative asset optimization leveraging existing portfolio work for systematic lead generation
- Premium client targeting attracting higher-value, more profitable relationships
Jamie and the Eclipse Global team now operate with 12+ months of pipeline visibility rather than hoping cold outreach will fill their calendar.
Jamie Castle - Sales & Marketing Director
Eclipse Global
"Having worked with the team at Codarity for the previous 5+ years, I can highly recommend their services. They always come forwards with forward thinking pro active ideas. We initially began our journey working on our organic SEO, this has recently developed into multiple PPC campaigns. They are also genuinely nice folks to be doing business with!"
Do you want results like these?
Get in touch today to arrange a free consultation and find out how our performance marketing services can can benefit your event business.FEATURED DOWNLOAD -
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