Time: 6 Minutes well spent!Cvent’s CEO just painted a compelling vision at CONNECT Europe: a “human-led, AI-powered, marketing-driven future” for…
Why Your Event Business Doesn’t Need More Martech: It Needs a Coherent Message
Time: 5 Minutes well spent!The event marketing industry has a dirty little secret nobody wants to admit: we’re drowning in…
Dan Charles
Universal Attribution for Event Businesses: Track Every Lead Across Any Form Tool
Time: 14 Minutes well spent!Why event businesses need universal data enrichment when using third-party forms—and how to preserve UTMs, tracking…
Dan Charles
The 4-Phase Event Marketing Timeline System: From Reactive Panic to Predictable Revenue
Time: 8 Minutes well spent!Most event agencies are trapped in a devastating cycle: they plan events 6-12 months in advance…
Dan Charles
Meta’s Incremental Attribution: Why Event Businesses Need to Stop Chasing First-Order Profit
Time: 6 Minutes well spent!Meta just rolled out a feature that fundamentally changes how event businesses should think about their…
Dan Charles
Why Event Marketing Timelines Are Backwards (And How to Fix Them in 2025)
Time: 4 Minutes well spent!Most event businesses have their priorities completely backwards. They’ll spend months planning an event but mere…
