Time: 5 Minutes well spent!Your CRM Said Source Unknown. Here’s What Actually Happened. A client closed a £180,000 event contract…
Why Creative Brilliance Kills More Event Businesses Than It Saves
Time: 5 Minutes well spent!Look, I’ve been there. You’re creating incredible experiences – the kind that clients rave about for…
Dan Charles
Behind the Podcast: What Event Businesses Really Need to Break the Feast-or-Famine Cycle
Time: 6 Minutes well spent!I recently sat down with Rachel Moore on Bizzabo’s Event Experience podcast to talk about something…
Dan Charles
The Real AI Revolution in Events Isn’t What Cvent’s Selling
Time: 6 Minutes well spent!Cvent’s CEO just painted a compelling vision at CONNECT Europe: a “human-led, AI-powered, marketing-driven future” for…
Dan Charles
Why Your Event Business Doesn’t Need More Martech: It Needs a Coherent Message
Time: 5 Minutes well spent!The event marketing industry has a dirty little secret nobody wants to admit: we’re drowning in…
Dan Charles
Universal Attribution for Event Businesses: Track Every Lead Across Any Form Tool
Time: 14 Minutes well spent!Why event businesses need universal data enrichment when using third-party forms—and how to preserve UTMs, tracking…
