Featured image for “Most Event Companies Measure Success Wrong – Here’s The Data That Changes Everything”

Most Event Companies Measure Success Wrong – Here’s The Data That Changes Everything

Dan Charles
0
09/09/2025
Events

Time: 6 Minutes well spent!Key Takeaways I watched an audio-visual company burn £4,500 on Google Ads without generating a single lead. They targeted corporate clients the same way they’d approach small businesses. One ad, one touchpoint, expecting immediate conversion. The math was brutal. Where they’d spend £1,000 to acquire a small business client, corporate prospects cost them six to eight times more. Sometimes they

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Featured image for “Why Premium Events Are Eating Marketing Budgets”

Why Premium Events Are Eating Marketing Budgets

Dan Charles
0
08/09/2025
Events

Time: 3 Minutes well spent!Key Takeaways Premium event budgets jumped 23.1% in the UK this year alone. Fortune 1000 companies are redirecting 74% of their increased marketing spend toward live experiences. Most analysts call this post-pandemic recovery spending. The real story runs much deeper. I see a fundamental consumer psychology transformation happening. People face endless entertainment options daily. Netflix, TikTok, gaming, streaming music. The

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Featured image for “Event Marketing Budgets Surge While ROI Stays Invisible”

Event Marketing Budgets Surge While ROI Stays Invisible

Dan Charles
0
05/09/2025
Marketing

Time: 4 Minutes well spent!Event marketing budgets jumped 23% in Q1 2024 across the UK. The fastest growth in over a decade.Yet most event professionals still measure success the same way they did in 2019. Registration…

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Featured image for “How AI Chooses Which Event Company Wins”

How AI Chooses Which Event Company Wins

Dan Charles
0
04/09/2025
SEO

Time: 2 Minutes well spent!When a corporate executive asks Google voice assistant “Who are the best event production companies for tech conferences?” something terrifying happens to your business. AI gives exactly one answer. Not ten results. Not a page of options. One company wins the entire conversation. This represents the most fundamental shift in how B2B event services get discovered since the internet began.

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Featured image for “SEO Branding 101: How To Build A Strong Online Identity For Your Business”

SEO Branding 101: How To Build A Strong Online Identity For Your Business

Dan Charles
0
20/10/2023
SEO

Time: 9 Minutes well spent!If you’re looking to build a strong online identity for your business, then SEO branding should be at the top of your priority list. By optimising your website and content for search engines, you can increase brand recognition, generate leads, and establish trust with your target audience. But what exactly is SEO branding, and how can you use it to

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