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Corporate Event Buyers Are AI Power Users: 58% Above Average

Time: 6 Minutes well spent!Key Takeaways Why your most valuable prospects are building sophisticated AI research stacks – and what this means for your content strategy Your corporate event clients aren’t just early AI adopters – they’re building sophisticated research systems that most event agencies don’t even know exist. New audience research reveals that corporate event buyers use AI tools an average of 58%

Featured image for “Most Event Companies Measure Success Wrong – Here’s The Data That Changes Everything”

Most Event Companies Measure Success Wrong – Here’s The Data That Changes Everything

Time: 6 Minutes well spent!Key Takeaways I watched an audio-visual company burn £4,500 on Google Ads without generating a single lead. They targeted corporate clients the same way they’d approach small businesses. One ad, one touchpoint, expecting immediate conversion. The math was brutal. Where they’d spend £1,000 to acquire a small business client, corporate prospects cost them six to eight times more. Sometimes they

Featured image for “Why Premium Events Are Eating Marketing Budgets”

Why Premium Events Are Eating Marketing Budgets

Time: 3 Minutes well spent!Key Takeaways Premium event budgets jumped 23.1% in the UK this year alone. Fortune 1000 companies are redirecting 74% of their increased marketing spend toward live experiences. Most analysts call this post-pandemic recovery spending. The real story runs much deeper. I see a fundamental consumer psychology transformation happening. People face endless entertainment options daily. Netflix, TikTok, gaming, streaming music. The

Featured image for “Event Marketing Budgets Surge While ROI Stays Invisible”

Event Marketing Budgets Surge While ROI Stays Invisible

Time: 4 Minutes well spent!Event marketing budgets jumped 23% in Q1 2024 across the UK. The fastest growth in over a decade.Yet most event professionals still measure success the same way they did in 2019. Registration…

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How AI Chooses Which Event Company Wins

Time: 2 Minutes well spent!When a corporate executive asks Google voice assistant “Who are the best event production companies for tech conferences?” something terrifying happens to your business. AI gives exactly one answer. Not ten results. Not a page of options. One company wins the entire conversation. This represents the most fundamental shift in how B2B event services get discovered since the internet began.

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