09/09/2025
Events
Time: 6 Minutes well spent!Key Takeaways I watched an audio-visual company burn £4,500 on Google Ads without generating a single lead. They targeted corporate clients the same way they’d approach small businesses. One ad, one touchpoint, expecting immediate conversion. The math was brutal. Where they’d spend £1,000 to acquire a small business client, corporate prospects cost them six to eight times more. Sometimes they
Why Premium Events Are Eating Marketing Budgets
08/09/2025
Events
Time: 3 Minutes well spent!Key Takeaways Premium event budgets jumped 23.1% in the UK this year alone. Fortune 1000 companies are redirecting 74% of their increased marketing spend toward live experiences. Most analysts call this post-pandemic recovery spending. The real story runs much deeper. I see a fundamental consumer psychology transformation happening. People face endless entertainment options daily. Netflix, TikTok, gaming, streaming music. The
Event Marketing Budgets Surge While ROI Stays Invisible
05/09/2025
Marketing
Time: 4 Minutes well spent!Event marketing budgets jumped 23% in Q1 2024 across the UK. The fastest growth in over a decade.Yet most event professionals still measure success the same way they did in 2019. Registration…
How AI Chooses Which Event Company Wins
04/09/2025
SEO
Time: 2 Minutes well spent!When a corporate executive asks Google voice assistant “Who are the best event production companies for tech conferences?” something terrifying happens to your business. AI gives exactly one answer. Not ten results. Not a page of options. One company wins the entire conversation. This represents the most fundamental shift in how B2B event services get discovered since the internet began.
SEO Branding 101: How To Build A Strong Online Identity For Your Business
20/10/2023
SEO
Time: 9 Minutes well spent!If you’re looking to build a strong online identity for your business, then SEO branding should be at the top of your priority list. By optimising your website and content for search engines, you can increase brand recognition, generate leads, and establish trust with your target audience. But what exactly is SEO branding, and how can you use it to
Event Pro's 7-Step Google Ads Roadmap
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