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Featured image for “The Power of Personalization in Event Marketing: Why Most Event Businesses Get It Backwards (And How to Fix It)”

The Power of Personalization in Event Marketing: Why Most Event Businesses Get It Backwards (And How to Fix It)

Time: 4 Minutes well spent!Key Takeaways The £100k Plateau Problem Meets the AI Reality Your event business can create incredible experiences AND deliver measurable ROI through personalization. But if you’re approaching AI and personalization like most of the industry, that’s exactly why you’re stuck watching competitors win showcase projects while you compete on price. Here’s what I see constantly: Event businesses think personalization means

Featured image for “The $9.25 Billion Hybrid Events Goldmine Most Event Businesses Are Missing”

The $9.25 Billion Hybrid Events Goldmine Most Event Businesses Are Missing

Time: 4 Minutes well spent!Key Takeaways A lot of event businesses I speak to say there isn’t any money in hybrid events. But here’s what the data actually shows: the hybrid events market is exploding from $3.19 billion in 2024 to $9.25 billion by 2033, registering a CAGR of 12.6%. That’s not a trend. That’s a transformation. Yet most event agencies are sitting on

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Why Gen Z Abandoned Digital-Only Events

Time: 3 Minutes well spent!Key Takeaways Eighteen months ago, I noticed something odd in our client data that challenged everything the industry believed about Gen Z. A corporate client running hybrid events showed digital engagement consistently dropping while in-person registrations hit capacity weeks early. The conversion rates told the real story: digital attendees converted at 12%, but in-person attendees hit 47%. Nearly a 4x

Featured image for “Corporate Event Buyers Are AI Power Users: 58% Above Average”

Corporate Event Buyers Are AI Power Users: 58% Above Average

Time: 6 Minutes well spent!Key Takeaways Why your most valuable prospects are building sophisticated AI research stacks – and what this means for your content strategy Your corporate event clients aren’t just early AI adopters – they’re building sophisticated research systems that most event agencies don’t even know exist. New audience research reveals that corporate event buyers use AI tools an average of 58%

Featured image for “Most Event Companies Measure Success Wrong – Here’s The Data That Changes Everything”

Most Event Companies Measure Success Wrong – Here’s The Data That Changes Everything

Time: 6 Minutes well spent!Key Takeaways I watched an audio-visual company burn £4,500 on Google Ads without generating a single lead. They targeted corporate clients the same way they’d approach small businesses. One ad, one touchpoint, expecting immediate conversion. The math was brutal. Where they’d spend £1,000 to acquire a small business client, corporate prospects cost them six to eight times more. Sometimes they

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