05/09/2025
Marketing
Time: 4 Minutes well spent!Event marketing budgets jumped 23% in Q1 2024 across the UK. The fastest growth in over a decade.Yet most event professionals still measure success the same way they did in 2019. Registration…
How AI Chooses Which Event Company Wins
04/09/2025
SEO
Time: 2 Minutes well spent!When a corporate executive asks Google voice assistant “Who are the best event production companies for tech conferences?” something terrifying happens to your business. AI gives exactly one answer. Not ten results. Not a page of options. One company wins the entire conversation. This represents the most fundamental shift in how B2B event services get discovered since the internet began.
SEO Branding 101: How To Build A Strong Online Identity For Your Business
20/10/2023
SEO
Time: 9 Minutes well spent!If you’re looking to build a strong online identity for your business, then SEO branding should be at the top of your priority list. By optimising your website and content for search engines, you can increase brand recognition, generate leads, and establish trust with your target audience. But what exactly is SEO branding, and how can you use it to
What Is Topical Authority: An In-Depth Guide
19/07/2023
SEO
Time: 10 Minutes well spent!Topical authority isn’t just the latest ‘buzzword’ in the SEO & marketing space. It’s a measure of your website’s ability to be a reliable source of information in a specific field. It influences how both search engines and users perceive your content and can elevate your site’s visibility in search results, making it a crucial concept for those interested in
Understanding Google Quality Rater Guidelines for Business Owners
02/06/2023
SEO
Time: 4 Minutes well spent!As a business owner looking to improve your online presence and search engine rankings, understanding Google’s Quality Rater Guidelines is essential. In this comprehensive guide, we’ll explore the significance of these search quality rater guidelines for Google search itself, how they impact your business, and how partnering with a reputable SEO agency like Codarity can make all the difference. Google
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