21/11/2025
Uncategorized
Time: 6 Minutes well spent!Cvent’s CEO just painted a compelling vision at CONNECT Europe: a “human-led, AI-powered, marketing-driven future” for the events industry. AI 3D event designers. Automated session insights. Tools that promise to transform how we work. Here’s the thing – he’s absolutely right about AI becoming an expectation rather than a feature. But there’s a massive gap between what enterprise software companies
Why Your Event Business Doesn’t Need More Martech: It Needs a Coherent Message
17/11/2025
Events
Time: 5 Minutes well spent!The event marketing industry has a dirty little secret nobody wants to admit: we’re drowning in technology but starving for genuine engagement. Every week, another shiny martech platform promises to revolutionize how event businesses attract clients. AI-powered chatbots, predictive analytics, marketing automation suites that cost more than a mid-tier event venue’s monthly revenue. Algorithm hacks, growth hacks, the latest Meta
Universal Attribution for Event Businesses: Track Every Lead Across Any Form Tool
04/11/2025
Tools & Resources
Time: 14 Minutes well spent!Why event businesses need universal data enrichment when using third-party forms—and how to preserve UTMs, tracking parameters, timezone data, and complete customer journey attribution regardless of your tool stack Key Takeaways Here’s what kills most event business marketing campaigns: You’re running Google Ads and Meta campaigns. Tracking is set up. UTM parameters are clean. Attribution is working. Then you decide
The 4-Phase Event Marketing Timeline System: From Reactive Panic to Predictable Revenue
10/10/2025
Events
Time: 8 Minutes well spent!Most event agencies are trapped in a devastating cycle: they plan events 6-12 months in advance but concentrate all marketing efforts in the final 3-4 weeks before each event. This backwards approach creates the very cash flow problems that 82% of businesses cite as their primary reason for failure. The solution isn’t more marketing – it’s strategic timeline planning that
Meta’s Incremental Attribution: Why Event Businesses Need to Stop Chasing First-Order Profit
06/10/2025
Meta Ads
Time: 6 Minutes well spent!Meta just rolled out a feature that fundamentally changes how event businesses should think about their advertising. It’s called incremental attribution, and it validates something we’ve known for years: if you’re optimizing your Meta ads for first-booking profitability, you’re training the algorithm to find the wrong clients. Key Takeaways The First-Order Profitability Trap Here’s the pattern I see constantly. An
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