12/01/2026
Marketing
Time: 5 Minutes well spent!Look, I’ve been there. You’re creating incredible experiences – the kind that clients rave about for months. Your portfolio is stunning. Your creativity is sharp. But somehow, you’re watching competitors with mediocre work book more gigs, charge higher prices, and seem to have a steady pipeline while you’re stuck in the feast-or-famine cycle. Here’s what nobody tells you when you’re
Behind the Podcast: What Event Businesses Really Need to Break the Feast-or-Famine Cycle
05/01/2026
Marketing
Time: 6 Minutes well spent!I recently sat down with Rachel Moore on Bizzabo’s Event Experience podcast to talk about something every event professional knows too well – that gut-wrenching revenue rollercoaster where you’re either drowning in work or desperately hunting for the next booking. The conversation covered my journey from scaling music events to founding Codarity, but what we didn’t have time to dig
The Real AI Revolution in Events Isn’t What Cvent’s Selling
21/11/2025
Uncategorized
Time: 6 Minutes well spent!Cvent’s CEO just painted a compelling vision at CONNECT Europe: a “human-led, AI-powered, marketing-driven future” for the events industry. AI 3D event designers. Automated session insights. Tools that promise to transform how we work. Here’s the thing – he’s absolutely right about AI becoming an expectation rather than a feature. But there’s a massive gap between what enterprise software companies
Why Your Event Business Doesn’t Need More Martech: It Needs a Coherent Message
17/11/2025
Events
Time: 5 Minutes well spent!The event marketing industry has a dirty little secret nobody wants to admit: we’re drowning in technology but starving for genuine engagement. Every week, another shiny martech platform promises to revolutionize how event businesses attract clients. AI-powered chatbots, predictive analytics, marketing automation suites that cost more than a mid-tier event venue’s monthly revenue. Algorithm hacks, growth hacks, the latest Meta
Universal Attribution for Event Businesses: Track Every Lead Across Any Form Tool
04/11/2025
Tools & Resources
Time: 14 Minutes well spent!Why event businesses need universal data enrichment when using third-party forms—and how to preserve UTMs, tracking parameters, timezone data, and complete customer journey attribution regardless of your tool stack Key Takeaways Here’s what kills most event business marketing campaigns: You’re running Google Ads and Meta campaigns. Tracking is set up. UTM parameters are clean. Attribution is working. Then you decide
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