12/09/2025
Events
Time: 4 Minutes well spent!Key Takeaways A lot of event businesses I speak to say there isn’t any money in hybrid events. But here’s what the data actually shows: the hybrid events market is exploding from $3.19 billion in 2024 to $9.25 billion by 2033, registering a CAGR of 12.6%. That’s not a trend. That’s a transformation. Yet most event agencies are sitting on
Why Gen Z Abandoned Digital-Only Events
11/09/2025
Uncategorized
Time: 3 Minutes well spent!Key Takeaways Eighteen months ago, I noticed something odd in our client data that challenged everything the industry believed about Gen Z. A corporate client running hybrid events showed digital engagement consistently dropping while in-person registrations hit capacity weeks early. The conversion rates told the real story: digital attendees converted at 12%, but in-person attendees hit 47%. Nearly a 4x
Corporate Event Buyers Are AI Power Users: 58% Above Average
10/09/2025
Marketing
Time: 6 Minutes well spent!Key Takeaways Why your most valuable prospects are building sophisticated AI research stacks – and what this means for your content strategy Your corporate event clients aren’t just early AI adopters – they’re building sophisticated research systems that most event agencies don’t even know exist. New audience research reveals that corporate event buyers use AI tools an average of 58%
Most Event Companies Measure Success Wrong – Here’s The Data That Changes Everything
09/09/2025
Events
Time: 6 Minutes well spent!Key Takeaways I watched an audio-visual company burn £4,500 on Google Ads without generating a single lead. They targeted corporate clients the same way they’d approach small businesses. One ad, one touchpoint, expecting immediate conversion. The math was brutal. Where they’d spend £1,000 to acquire a small business client, corporate prospects cost them six to eight times more. Sometimes they
Why Premium Events Are Eating Marketing Budgets
08/09/2025
Events
Time: 3 Minutes well spent!Key Takeaways Premium event budgets jumped 23.1% in the UK this year alone. Fortune 1000 companies are redirecting 74% of their increased marketing spend toward live experiences. Most analysts call this post-pandemic recovery spending. The real story runs much deeper. I see a fundamental consumer psychology transformation happening. People face endless entertainment options daily. Netflix, TikTok, gaming, streaming music. The
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